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摘 要
随着世界经济的快速发展,各国之间的文化和贸易方面的往来日益频繁,而我国对外贸易规模不断扩大,同时商务谈判不断增加,要提高对外商务谈判的成功性,就必须顺利开展商务谈判活动,本文通过对美国强生公司代表团商务接待方案进行设计,以期帮助企业等更好的了解商务接待的相关流程、礼仪以及商务英语的运用等,从而促进商务谈判更好的发展。
Johnson & Johnson Company Delegation Business Reception Program
1 Design purpose and significance
In the context of the current new economic situation, the social economy has developed rapidly. The construction of political, economic and cultural undertakings in various places has been carried out very quickly. The business volume of business reception activities has increased significantly. How to do the reception work as much as possible in accordance with international business etiquette is something that every receptionist must pay attention to. Founded in 1886, Johnson & Johnson is the world's largest and diversified healthcare and consumer care products company. In recent years, our school has close exchanges and contacts with Johnson & Johnson, and Johnson & Johnson has attached great importance to cooperation and exchanges with universities. It hopes to establish a long-term partnership with our school.
Therefore, in order to strengthen further understanding and promote further cooperation between Johnson & Johnson and our school, the school's international exchange college and the corresponding college personnel must pay attention to the reception work and make all-round preparations. To this end, the business reception program was specially arranged and formulated.
2 Introduction to the Johnson & Johnson Company